“Why should I worry about having an app for my business?”
I hear this all the time. A lot of owners and marketing directors for small businesses don’t think they need a mobile app. They doubt that it will see a return on investment. They don’t think their clients or customers will us it.
But They’re Wrong
Having a mobile app is as close a business can get to guaranteeing that their customers will be thinking about their business every single day. It’s literally like putting their business in their customer’s pockets and purses. What do you always grab when you leave the house? Keys, wallet, phone, right?
Everyone uses them now, and we will use them more in the future!
It’s not like smartphones are something rare or uncommon any more. Over half of cellphone users in the United States have a smartphone. Two years ago, the number of smartphones sold surpassed that of PCs.1 The total number of hours per day spent using apps on those phones was nearly twice the amount of time spent surfing the web in 2012.2 By the end of this year, it is projected that the average American will spend more time on their smartphone using apps every day than they will watching television. The total number of app downloads as of first quarter of 2013 was over 13 BILLION downloads!3 These numbers are only the beginning. The projections for mobile use are beyond anything the world has ever seen in the realm of communication and information technology.
Competition Is No Excuse
Certainly, it is true that smartphone users have many choices of apps to spend all this time on, but if a business doesn’t have a mobile app, they aren’t even an option. If a business owner believes enough in their product of service to be in business, they certainly can think of a reason or two why their customers will use their smartphone to get better access to that product or service! Whether it is a hair dresser who makes it easy to book appointments, a pizzaria that takes customized pickup and delivery orders, or a realtor who showcases the very latest homes for sale or rent, each can use an app to make the process easier, faster, and more personal.
Loyal Customers Spend More
The Center for Retail Management at Northwestern University has found that up to 15% of a business’s most loyal customers account for 55-70% of the company’s total sales. These are the customers that will use a mobile app. These are the customers who will show their friends how much they love the mobile app. The more often a small business can remind its customers of what it does that they love so much, the more likely they are to come back and do business again. An app can be that reminder, right there in that smartphone that is such a cherished part of their life.
“But making my own app is expensive, skill-demanding, and time-consuming!”
That’s why what Venture Consulting Group Offers is so amazing, and why I love telling people about it. We have a way for small businesses to have fully native, customized, robust mobile apps without hiring any new staff, learning any new programming skills, or paying outrageous fees. With our tested and reliable development platform, we can easily customize your app to reach your customers with precisely the mobile experience you want them to have with your business.
Mobile apps are a part of our lives now, and of our futures. If you own a small business, or know someone who does, you need to make sure that you are taking advantage of this exciting new trend!
1 Joe McKendrick, “Milestone: more smartphones than PCs sold in 2011,” smartplanet, February 4, 2012. Accessed May 2, 2013. http://www.smartplanet.com/blog/business-brains/milestone-more-smartphones-than-pcs-sold-in-2011/21828
2 Simon Khalaf, “Mobile Apps: We Interrupt This Broadcast,” Flurry Blog, December 5, 2012. Accessed May 2, 2013. http://blog.flurry.com/bid/92105/Mobile-Apps-We-Interrupt-This-Broadcast
3 “11% quarterly growth in downloads for leading app stores,” Canalys, accessed May 2, 2013. http://www.canalys.com/newsroom/11-quarterly-growth-downloads-leading-app-stores#